Smart segments
Smart segments
Smart segments
A smart group of your customer that helps you to
target & track your customer easily while sending campaigns
A curated collection of customer feedback into shareable social media post to build strong brand presence
A smart group of your customer that helps you to
target & track your customer easily while sending campaigns
Introduction
Introduction
The goal of this project is to enhance the user experience by enabling users to create custom segments based on specific criteria for customer filtering.
By allowing users to save these segments for later use, the aim is to facilitate the seamless utilization of these custom segments in running campaigns within the software.
The goal of this project is to enhance the user experience by enabling users to create custom segments based on specific criteria for customer filtering.
By allowing users to save these segments for later use, the aim is to facilitate the seamless utilization of these custom segments in running campaigns within the software.
Introduction
Reelo, a marketing platform for restaurants, facilitates feedback collection from customers.
The aim of this UI/UX enhancement is to empower restaurant owners to effortlessly share positive feedback received through Reelo's feedback features as images on social media platforms.
This feature aims to boost their brand presence without additional effort, thereby strengthening customer trust and engagement.
Traditional
Filter
Users need to apply filter repeatedly whenever they need to see specifics
sets of customer or while sending campaigns to these specific sets
Users need to apply filter repeatedly whenever they need to see specifics sets of customer or while sending campaigns to these specific sets
Current Challenges
Current Challenges
Current Challenges
Currently, the software's RFM segmentation does not fully meet the requirements of multi-outlet brands that have distinct criteria for sending campaigns.
Users resort to employing customer filters to send campaigns, but this process becomes cumbersome as they must repeatedly select filters whenever they want to view customer data or send campaigns.
Currently, the software's RFM segmentation does not fully meet the requirements of multi-outlet brands that have distinct criteria for sending campaigns.
Users resort to employing customer filters to send campaigns, but this process becomes cumbersome as they must repeatedly select filters whenever they want to view customer data or send campaigns.
Currently, the software's RFM segmentation does not fully meet the requirements of multi-outlet brands that have distinct criteria for sending campaigns.
Users resort to employing customer filters to send campaigns, but this process becomes cumbersome as they must repeatedly select filters whenever they want to view customer data or send campaigns.
Objectives
Objectives
01.
01.
Custom Segment Creation
Custom Segment Creation
Permit users to seamlessly configure and generate smart segments in the application according to their determined standards.
Permit users to seamlessly configure and generate smart segments in the application according to their determined standards.
02.
02.
Save and Retrieve Segments
Save and Retrieve Segments
Establish a feature permitting users to store their generated sections for future application, ensuring straight forward availability and acquisition when necessary.
Establish a feature permitting users to store their generated sections for future application, ensuring straight forward availability and acquisition when necessary.
03.
03.
Seamless Integration with Campaigns
Seamless Integration with Campaigns
Ensure a smooth integration between the custom segment creation feature and campaign management modules, enabling users to apply these segments directly to their campaigns.
Ensure a smooth integration between the custom segment creation feature and campaign management modules, enabling users to apply these segments directly to their campaigns.
04.
04.
Enhance User Efficiency
Enhance User Efficiency
Streamline the process of segment selection by reducing repetitive tasks, thereby improving user efficiency and reducing the time spent on manual filter selection.
Streamline the process of segment selection by reducing repetitive tasks, thereby improving user efficiency and reducing the time spent on manual filter selection.
Showcasing end-stage layouts: Operational and captivating user experience guaranteeing uninterrupted passage for users
Showcasing end-stage layouts: Operational and captivating user experience guaranteeing uninterrupted passage for users
1.
Choose from pre-suggested segments or create your very
own custom
2.
Customize smart segment filters
and see how much of your customer fall in this segment
4.
Name your smart segment
5.
Segment created
Display interface illustrating all established intelligent
segments in one location
User can change color
Customer find 'Smart Segments' feature under the segmentation section on the Insights page.
Outcome
Outcome
The newly implemented custom segment creation feature allows users to effortlessly define, save, and manage segments based on specific criteria.
This empowers users to target campaigns more accurately, significantly reducing the time spent on repetitive filter selections.
The newly implemented custom segment creation feature allows users to effortlessly define, save, and manage segments based on specific criteria.
This empowers users to target campaigns more accurately, significantly reducing the time spent on repetitive filter selections.
Outcome
Outcome
By addressing the limitations of the existing RFM segmentation and providing an intuitive solution for custom segment creation, the software now offers a streamlined and efficient process for campaign targeting.
This enhancement improves user productivity and greatly enhances the overall user experience, fulfilling the needs of multi-outlet brands for tailored campaign management.
By addressing the limitations of the existing RFM segmentation and providing an intuitive solution for custom segment creation, the software now offers a streamlined and efficient process for campaign targeting.
This enhancement improves user productivity and greatly enhances the overall user experience, fulfilling the needs of multi-outlet brands for tailored campaign management.
🥳 Aaaaannd We’re All Wrapped Up!