Engaging
Loyalty Program
Build a loyal fan base for your business with a
customisable branded Loyalty Program.
Introduction
To design a user-friendly loyalty program integrated within the Reelo platform that encourages repeat
visits and increased spending through four types of loyalty incentives.
Current Challenges
Without a loyalty program, restaurants struggle to retain customers in a highly competitive market.
Customers have many options, and without incentives to return, they may choose to dine elsewhere, even if they had a positive initial experience.
They're facing lower customer lifetime value, it's harder for restaurants to stand out in a crowded market.
Traditional
Filter
Users need to apply filter repeatedly whenever they need to see specifics
sets of customer or while sending campaigns to these specific sets
Objectives
01.
Custom Segment Creation
Permit users to seamlessly configure and generate smart segments in the application according to their determined standards.
02.
Save and Retrieve Segments
Establish a feature permitting users to store their generated sections for future application, ensuring straight forward availability and acquisition when necessary.
03.
Seamless Integration with Campaigns
Ensure a smooth integration between the custom segment creation feature and campaign management modules, enabling users to apply these segments directly to their campaigns.
04.
Enhance User Efficiency
Streamline the process of segment selection by reducing repetitive tasks, thereby improving user efficiency and reducing the time spent on manual filter selection.
Showcasing end-stage layouts: Operational and captivating user experience guaranteeing uninterrupted passage for users
1.
Customer find 'Smart Segments' feature under the segmentation
section on the Insights page.
2.
Smart segment menu
We propose several well-liked segments derived from filter
usage by user. Should they wish for a personalized version, they way initiate with their custom smart segment.
3.
Customize smart segment
At this point, customers select a suitable filter consistent with their objectives for this segment. Once the filter gets chosen, we present the count and ratio of clients included in this segment.
4.
Title your smart segment
Heading divisions help visitors differentiate between themselves and play a crucial role in recognising during campaign dispersal. Here, visitors input their segment name and proceed to action 'Create Segment CTA'.
5.
Segment created
Upon the successful configuration of individual segment details, a new segment is formed. Here, displayed on the successful completion screen, we offer the opportunity to craft an additional segment or inspect the recently generated one.
Display interface illustrating all established intelligent
segments in one location
Outcome
The newly implemented custom segment creation feature allows users to effortlessly define, save, and manage segments based on specific criteria.
This empowers users to target campaigns more accurately, significantly reducing the time spent on repetitive filter selections.
Outcome
By addressing the limitations of the existing RFM segmentation and providing an intuitive solution for custom segment creation, the software now offers a streamlined and efficient process for campaign targeting.
This enhancement improves user productivity and greatly enhances the overall user experience, fulfilling the needs of multi-outlet brands for tailored campaign management.
🥳 Aaaaannd We’re All Wrapped Up!